Max Hoffman in Wired Magazine

Nearly as fascinating as Frank Lloyd Wright are the lives of his clients. It might be no surprise that the patrons of an avant-garde artist themselves lead lives of vision and adventure, but a surprising number of Wright’s clients dominated their own little corners of the Twenties Century. Even beyond the famous potential clients — Arthur Miller, Ayn Rand, Vincent Scully — there are many who quietly, but profoundly, shaped their professions or their hometowns. Think Luis Marsden or Loren Pope. Any serious student of Greek archaeology, even the ones who only dimly aware that there is even such a thing as modern architecture (that would be most of them) will know the name Cedric Boulter (excavating the Saceum Gate at Troy was the start of his career); his picture was still hanging at the American School of Classical Studies at Athens with I attended in 1990s.

Wright fans recognize the name Max Hoffman because Wright designed both his home in Rye, New York (a 1955 Usonian) and his Mercedes showroom on Park Avenue in New York (still an operating Mercedes showroom today). A serious car fan might recognize the name of the man who was pivotal in the creation of the foreign car market in the US.

A bit of Max Hoffman’s story is buried in the middle of this article in Wired magazine . along with pictures of the greatest car that will ever be made, the Mercedes 300 SL, the original gullwing.